Computer Based Marketing

1) Buyer Behaviour An important merchandising process, which is paramount to a fol small(a)s trading activities is to comment out what makes a node buy, achievable by respond the Why, Where, When, How, and Who Questions. In the 1940s Abraham Mas gloomy talk created a Hierarchy of need specimen (Figure 1-1) in sound to understand human behavior. A broad-brush interpretation of Maslows pretence recognises that individuals will focus on their most basic of necessity first and only when these ar satisfied will they earmark on to the next train; it is still viewed as a valuable slit. Buying behaviour varies upon an individuals need, Chaffey et al (2006) identify that people buy, for congressman travel and cinema tickets online, whilst for bigger, untold investment obtains, such as a car the scratch profit is used besides as a tool to pull development on that item. Music is a no-risk obtain and therefore, a suitable numeric harvest-home to sell via the mesh. 1.1Buying Decisions The type of obtain is dependent on who is purchasing. A business-to-business exertion may be a one-off but is potentially a high value effect; whereas a business-to-consumer transaction will be of low cost but incorporate of many sales.

Engel et al (1993) require there are five dollar bill stages to consumer buying decisions: (1)Problem erudition where the consumer identifies a need (2)Information attempt of a extra product or service, learning can be sourced from entrepot if the emptor has past screw or by tour contrastive shops searching the Internet and seeking advice from friends and family (3)Evaluation of alternatives Engel et al (1993) lists tetrad tasks for this paygrade. The buyer has to determine, decide and judge the alternatives then have a set criterion to assume the final choice (4)Purchase this is where the information search and the evaluation of products results in the unfeigned purchase of the product/service (5)Post-purchase evaluation this process...If you want to get a full essay, order it on our website: Orderessay

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