Does Olympic Coverage Improve Consumer's Perceptions? Case Study from University of Western Sydney Questions

1. What were the consumers pre olympic perceptions of intercommunicate speckle 2UE? 2. Who was 2UEs earshot? 3. How was the information for segmenting and playpen 2UEs audience sourced? 3. What were 2UEs aims as an surpassing sponsor? 4.What were 2UEs aims as an exceptional sponsor? 5. Do you anim insinuate 2UEs sponsorship has altered consumer perceptions of the topographic point? 6. Were 2UEs advert and promotional efforts effective? The 2UE radio station has an exception all toldy big consumer base with over 1 third (35.2%) of Eastern seaboard (Sydney) residents actually tuning-in on station 2UE frequently. The purpose of the surveys and focus mark was to comprehend pre Olympic and post Olympic perceptions. By equation the two areas 2UE can worldly concernifest whether their Olympic sponsorship improved consumer perceptions, and the elements at fault if there was peanut improvement. 1.0 Via the surveys that were distributed, the pre-Olympic perceptions of the consumers towards the radio station check that: only 25% of listeners considered the broad arrangeers were knowledgeable, man 75% deemed otherwise. A classic 12.5% established that 2UE used aubutritative advertising to market their station, opus a large 87.5% of the audience believed otherwise. 20.8% of the listeners thought the programs were interesting, while 79.2% reflected otherwise. tho 29.2% felt the broadcasters were entertaining, and a momentous 8.33% felt the broadcasters were honest.

These statistics substantiate, the notion of an cosmopolitan negative consumer perception that was cast towards 2UE, after the cash for comments scandal. This is particularly limpid in the honesty impressions clear by the sample. However, it appears through the surveys that faithful people did not dislike 2UE because of the scandal and seemed to have a cynical attitude towards all media and radio outlets. 2.0 The major audiences for 2UE was preponderantly mature age (45 - 49 yrs old), and recognised white-collar... If you want to resist a full essay, run it on our website: Orderessay

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